Privacy Policy
This Privacy Policy explains how personal data is collected, used and protected when using the website www.etnaunlimited.com and the services offered under the commercial brand Etna Unlimited.
This policy is provided pursuant to Regulation (EU) 2016/679 (“GDPR”) and applies exclusively to this Website and to the services requested through it.
Data Controller
The Data Controller is WALK IN SICILY S.R.L. SEMPLIFICATA, owner and operator of the commercial brand Etna Unlimited.
Registered office: Via Firenze, 171 - 95128 Catania (CT), Italy
VAT / Tax Code: 05736760876
Website: www.etnaunlimited.com
Email: info@etnaunlimited.com
Types of Personal Data Collected
This Website may collect personal data provided directly by the User through contact forms, booking requests, email communications or other request forms available on the Website.
The personal data collected may include:
- name and surname;
- email address;
- telephone number;
- country or place of origin, where provided;
- information related to the requested tour or experience;
- preferred date, number of participants and presence of children;
- pickup location or accommodation details, where transfer service is requested;
- special requests, accessibility needs, dietary requirements or other information voluntarily provided by the User;
- technical navigation data, such as IP address, browser type, device information and usage data collected through cookies or similar technologies.
Users are requested not to provide unnecessary sensitive data unless it is strictly relevant to the requested service, for example information needed to organize the tour safely or to adapt the experience to specific needs.
Purposes of Processing
Personal data is collected and processed for the following purposes:
- to respond to requests for information, quotations or availability;
- to organize, manage and confirm tours, excursions and travel experiences;
- to provide customer assistance before, during and after the requested service;
- to manage bookings, payments, invoices and administrative obligations;
- to coordinate services with guides, drivers, wineries, restaurants, activity providers or other partners involved in the requested experience;
- to improve the Website, monitor technical performance and understand how Users interact with the Website;
- to comply with legal, tax, accounting and security obligations;
- to send promotional or informational communications only where the User has given consent or where otherwise permitted by law.
Legal Basis of Processing
The Data Controller processes personal data on the following legal bases:
- Performance of a contract or pre-contractual measures: when data is necessary to respond to a request, prepare a quotation, manage a booking or provide the requested service.
- Legal obligation: when processing is necessary to comply with tax, accounting, administrative or legal requirements.
- Legitimate interest: for managing communications, preventing fraud, ensuring website security, improving services and protecting the rights of the Data Controller.
- Consent: for optional activities such as newsletter subscription, marketing communications or the use of non-essential cookies, where applicable.
Processing Methods
Personal data is processed using electronic, digital and organizational tools suitable to ensure security, confidentiality and integrity of the data.
The Data Controller adopts appropriate technical and organizational measures to prevent unauthorized access, disclosure, alteration, loss or destruction of personal data.
Personal data is processed only by authorized persons and, where necessary, by external providers appointed or authorized in accordance with applicable data protection law.
Data Retention
Personal data is retained only for the time necessary to fulfill the purposes for which it was collected.
- Data related to information requests may be retained for the time necessary to manage the request and any subsequent communications.
- Data related to bookings, invoices and payments may be retained for the period required by tax, accounting and legal obligations.
- Data processed on the basis of consent is retained until consent is withdrawn, unless further retention is required by law.
- Technical and navigation data is retained according to the duration set by the relevant cookies or analytics tools used by the Website.
At the end of the retention period, personal data will be deleted, anonymized or securely archived where required by law.
Communication of Data to Third Parties
Personal data may be shared, only when necessary, with third parties involved in the organization and provision of the requested services.
These may include:
- local guides and tour leaders;
- drivers and transport providers;
- wineries, restaurants, accommodation facilities or activity providers;
- technical providers managing the Website, hosting, email systems or booking tools;
- payment service providers, where online payments are used;
- accountants, consultants or public authorities where required by law.
Personal data is not sold to third parties.
Hosting and Technical Infrastructure
The Website is hosted and maintained through technical providers that may process data necessary for the operation, security and maintenance of the Website.
Hosting and technical providers process data only for purposes strictly connected to the functioning of the Website and according to applicable data protection rules.
Contact Forms and Booking Requests
When Users fill in a contact form, request form or booking form, the data provided is used to respond to the request, check availability, prepare a quotation, manage the booking or provide assistance related to the requested experience.
Data collected through forms may include name, surname, email address, telephone number, message, requested tour, selected date, number of participants, age category of participants, transfer request and any additional information voluntarily provided by the User.
Email Communications
Users may contact Etna Unlimited by email. In this case, the email address and any information included in the message will be processed in order to respond to the request and manage the related communication.
If the User has requested a service or made a booking, email communications may also be used to send practical information, confirmations, updates or assistance related to the tour.
Newsletter and Marketing Communications
If a newsletter or promotional mailing list is available on the Website, Users may subscribe voluntarily by providing their email address.
Marketing communications will be sent only where the User has given consent or where otherwise permitted by law. Users may unsubscribe at any time by following the instructions included in the communication or by contacting the Data Controller.
Payments
Where online payments or payment links are used, payment data is processed by the relevant payment service provider. The Data Controller does not normally store full credit card details or complete payment credentials.
The Data Controller may retain transaction references, payment status, invoice data and other information necessary for booking management, accounting and legal obligations.
Cookies and Tracking Technologies
This Website may use cookies and similar technologies to ensure proper functionality, improve the browsing experience, analyze traffic and, where enabled, support marketing or remarketing activities.
Cookies may include:
- Technical cookies: necessary for the Website to function correctly and to provide the services requested by the User.
- Analytics cookies: used to understand how Users interact with the Website and to improve content and performance.
- Marketing or profiling cookies: used only where active and subject to the User’s consent, for advertising, remarketing or personalized content.
Where required by law, non-essential cookies are used only after the User has given consent through the cookie banner or cookie preference tool.
Users may manage or withdraw cookie consent at any time through the available cookie settings, where provided, or through their browser settings.
Analytics and Statistics
The Website may use analytics tools, such as Google Analytics or similar services, to collect aggregated information about visits, traffic sources, pages viewed and general interaction with the Website.
Where these tools are active, they are used to improve the Website, understand user interests and optimize content and services. Depending on the configuration, these tools may use cookies and collect usage data.
Maps and External Content
This Website may display maps, interactive elements, videos or content provided by external platforms, such as map services, video platforms or social networks.
These third-party services may collect technical data, usage data or cookies according to their own privacy policies and settings. Users are encouraged to consult the privacy policies of the relevant third-party providers.
Social Networks and External Platforms
The Website may include links or buttons to social networks and external platforms such as Facebook, Instagram, YouTube, TikTok, Pinterest or similar services.
Interactions with these platforms are governed by the privacy settings and policies of each external service. The Data Controller is not responsible for the processing carried out independently by such platforms.
Transfer of Data Outside the European Economic Area
Some technical or third-party service providers may process data in countries outside the European Economic Area.
Where this occurs, the transfer is carried out in accordance with applicable data protection law and on the basis of appropriate safeguards, such as adequacy decisions, standard contractual clauses or other legal mechanisms provided by the GDPR.
User Rights
Users may exercise the rights provided by the GDPR in relation to their personal data.
In particular, Users have the right to:
- access their personal data;
- request rectification of inaccurate or incomplete data;
- request erasure of personal data, where applicable;
- request restriction of processing;
- object to processing in the cases provided by law;
- withdraw consent at any time, where processing is based on consent;
- receive their data in a structured, commonly used and machine-readable format, where applicable;
- lodge a complaint with the competent supervisory authority.
Requests can be sent to the Data Controller at: info@etnaunlimited.com.
Requests will be handled as soon as possible and, in any case, within the time limits provided by applicable law.
Right to Lodge a Complaint
Users who believe that the processing of their personal data violates applicable data protection law have the right to lodge a complaint with the competent supervisory authority.
In Italy, the competent authority is the Garante per la protezione dei dati personali.
Data Security
The Data Controller adopts appropriate security measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access.
However, no method of transmission over the Internet or electronic storage can be guaranteed as completely secure. Users are encouraged to avoid sending unnecessary sensitive information through forms or email.
Links to External Websites
This Website may contain links to third-party websites, platforms or services. This Privacy Policy applies only to www.etnaunlimited.com and does not apply to external websites.
Users are encouraged to read the privacy policies of any external websites they visit.
Changes to this Privacy Policy
The Data Controller reserves the right to update or modify this Privacy Policy at any time.
Any changes will be published on this page. Users are encouraged to consult this page periodically to stay informed about how personal data is processed.
Contact
For any questions regarding this Privacy Policy or the processing of personal data, Users may contact:
WALK IN SICILY S.R.L. SEMPLIFICATA
Commercial brand: Etna Unlimited
Via Firenze, 171 - 95128 Catania (CT), Italy
VAT / Tax Code: 05736760876
Email: info@etnaunlimited.com
Last updated: June 2026